We all know that links are very important because Google uses them to grade the authority of websites listed on its search engine result pages (SERPs).
Without links, many people believe that getting plenty of free traffic from Google is totally impossible.
However, it is possible to get massive and constant web traffic from Google without building a single backlink to your site. In fact, the belief that you need links is totally wrong.
How would you feel if you get constant, massive web traffic from Google without building a single backlink to your site?
You’ll feel great, isn’t it?
I’ll tell you how you can get lots of free traffic from Google in this article. Just forget about links. Forget about link-building forever.
You don’t need it to build a multi-million dollar business online.
In recent months, Google has been quietly cracking down on all link-building schemes geared towards increasing the ranking of websites.
Many people reported they received manual penalties, though I don’t think Google has completely got it right yet, it seems to me that the few years ahead will be very interesting in the SEO (search engine optimization) industry.
People who are building links will surely get caught again. They’d been caught many times before, but it seems they haven’t learned their lessons yet.
Instead of building links to your website, I want you to start thinking of earning links, in a natural way.
When I mean natural, I’m talking about someone linking to your blog without you asking them to do that. They felt that your article will be helpful to their audience, so they decided to mention or cite it on their own blog.
Links are good. They serve as votes Google uses in determining where your contents will rank on its search engine. But focusing mainly on building links to your blog site can do you more harm than good.
What many bloggers, webmasters or e-commerce sites owners may not know is that Google probably makeover 500 changes to its search algorithm each year.
When you focus too much on link-building alone, you leave your site susceptible to a Google algorithm change.
When Google finally decide to punish people who don’t have a natural link profile, you get caught and may have to start all over from scratch again. Not a good situation to be in, is it?
So what’s the key to getting valuable-highly-targeted traffic to your site without building a single backlink or paying for traffic?
The key is leveraging Long-Tail SEO.
I’m surprised that many people still overlook long-tail keywords these days. That’s not bad, it’s what makes it even more effective for me and any wise blogger who wants to get high-quality traffic from Google for FREE.
You should always keep the below sweet statement in mind:
The longer a keyword is, the easier it will be to get traffic from it because they are less or zero people competing for it.
Many of your competitors are currently not targeting the long-tail keywords because they think they’re not worth their time. Most long-tails receive less than 40 searches per month.
That’s too low, right?
Yes, it’s true, it’s too low for your liking and mine too.
But do you know that you can build your site around a keyword that receives less than 40 searches per month?
When you find thousands of keywords like this, then you can compete.
You can manage to rank on the first page of Google and other search engines for a long-tail keyword. Most of your competitors don’t have those long-tails in their blog post title tags.
Now you can pitch your tent in those long-tails, put them inside your blog post title, meta-description, a couple of times in the content body, and in summary of your blog post. Within a short time, you’ll see your site ranking for those long-tails.
Let’s say you have about 50 long-tails you target and each of them gives you 20 highly targeted visits per month, that equals 1,000 visitors for your blog per month.
If you’ve done SEO before, you should know that you won’t only be ranking for those keywords alone, you’ll definitely receive traffic from more additional long-tails you didn’t optimize for. Now that could double your traffic and take it to 2,000 visits per month.
What would 2,000 highly targeted visitors do for your new blog?
You can make some money from those visitors through promoting affiliate products, or selling memberships or eBooks – there are lots of ways you can monetize that traffic.
Most of those 2,000 highly targeted visitors will share your contents on social media. Few of them might even decide to link to your contents.
More shares, more links means more reach for your site – that’s the beauty of long-tails.
How to Optimize Your Site for Long-tail Keywords
You shouldn’t just publish an article on your blog and expect it to rank for long-tail keywords. You’ll have to really optimize your blog for those keywords before you can start receiving any traffic from them.
So how can you optimize your site for the long-tails?
There are 10 things I normally do. I recommend you follow the same process.
#1: Choose the Keywords to Focus on
You can’t rank for long-tails when you don’t even know which keywords you’re trying to rank for.
This first step is very important and not to be taken lightly.
There are tools out there that will help you discover less competitive keywords. I use Google’s Keyword Planner most of the time. I also like Ubersuggest and WordTracker. They are very nice tools too.
After you’ve found a new long-tail keyword you’ll like to rank for, go to Google and type that keyword in the search box. Doing this will tell you if your competitors are already targeting that keyword.
The above screenshot shows that nobody is currently targeting the keyword “fresh ginger uses”.
If that exact keyword isn’t in the title and meta-description tag of those results you find, it means your competitors aren’t interested in that keyword. Now you can proceed to the next step.
#2: Prioritize Your Keywords
It’s completely dumb trying to rank for one keyword. It just doesn’t make any sense.
During your keyword research, you’ll find some additional keywords you can include within your content body, but you should prioritize your main keyword above them.
Your main keyword is what you’ll optimize your blog post for, but select some other relevant keywords too. This will help you increase the quality and relevancy of your content in the eyes of Google.
#3: Ensure Your Content is Unique
It’s easier to rank for long-tail keywords than short keywords, but that’s only possible when your content is very unique when compared to other pages on the web.
You won’t rank for long-tails if your content is a duplicate or very similar to any other published content.
The above is a fact you must keep in mind.
Even though long-tails are easier to rank for, Google demands high-quality content that brings unique value to the web.
#4: Put the Keyword in the Page Title, Description and Few Times in the Body
This is what will help you rank on search engines, faster:
When you put your target long-tail keyword in important places such as title, description and a couple of times within the body, you automatically increase the ranking power of your content. It makes Google sees your content as more relevant and helpful to the searchers’ needs.
#5: Ensure the Content is Indexed
You could be waiting and expecting your content to start getting some search traffic, but that’s a silly thing to do when you aren’t sure if it’s already indexed on Google.
Sometimes, it takes Google a long time before they index new pages from a new blog. You can help Google make the process of indexing your site faster.
Below is what you should do:
Go to active sites where the Google bots are busy crawling every new link dropped on the site. Examples of such places are StumbleUpon, Google+, Digg, Reddit and others alike.
When you submit your new page to sites like these, the Google bots see it and index it immediately.
#6: Improve Your Search Listing for Your Long-tail Keywords
What you’re trying to do here is, you want to make your blog post title and description draw people attention whenever they come across it in Google SERPs.
For example, let’s say you just posted an article about the uses of honey, you can check how Google is displaying your page on its search results by typing “site:yoursiteaddress.com uses of honey” into the Google search box.
By doing this, you’ll see what’s appearing on your description and how your blog post title looks like.
Here are the title and description of StyleCraze.com Google listing for the keyword “uses of honey”.
Now you can compare it with other sites that are showing up for the same keyword. Which one will you click if you’re the searcher?
Google organic listing for the keyword “uses of honey”.
You can use this technique to steal headline and description ideas your competitors are using.
The key here is you want to sound different and make people look more enticed when they see your listing.
#7: Optimize Existing Text
Now, you should go back to your existing contents and find places where you can put keywords. This isn’t keyword stuffing.
Your content deserves to be seen if it’s truly unique and provides unique value people won’t find elsewhere on the web.
Without keywords, your great contents won’t get read.
So, by finding more places where you can add keywords, you increase the chances of your content showing up on the first page of Google.
#8: Optimize Your Images
If you have some images on your page, you should optimize them to increase your page chances of search success.
Google will look at the texts found on your images to determine how relevant and helpful your contents are to search users who type the long-tail keyword you’re hoping to rank for.
So when adding an image to your blog post, you should include a relevant keyword in the image’s title and alt text.
#9: Add New Contents on the Page If You Can
Google likes webpages that are frequently updated. It’s a sign that you’re providing quality. It tells Google that you truly care about giving your readers the best.
New content can get stale over time. The facts on the page could become outdated. But when a webpage is being updated on a frequent basis, it makes the content new and relevant again.
By regularly editing your contents, replacing some paragraphs with new ones and re-positioning some messages, you’ll be maintaining and improving the rankings of your web-pages.
#10: Update Your Title and Description
To keep getting the best out of your contents, you should continue A/B testing your headlines and descriptions by replacing them with new ones. You never know if a simple edit will increase your site’s clicks in Google SERPs.
By following the above ten steps, you’ll be optimizing your site for long-tail keywords. Doing this will send highly-targeted visits to your site.
In the competitive world of SEO, businesses and individuals are constantly looking for ways to rank on the first page of Google for their target keywords.
Instead of trying to rank for a keyword all your competitors also want to rank for, you can turn your attention elsewhere.
The answer is long-tails. Most of your competitors aren’t optimizing their sites for those long-tails.
Blogging increases your chances of ranking for long-tails.
To get started with blogging, you need a fast, reliable, and cheap web host. I recommend SiteGround because they’ve never let me down. You’ll get a 50% discount if you sign up with them today.
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